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NASCAR Silicon Motor Speedway Simulators to Be Featured Attraction of Mobile 'Nextel Experience
NASCAR Silicon Motor Speedway's(TM) state-of-the-art racing simulators have been chosen as the featured attraction of The Nextel Experience, a 6,400 square-foot interactive fan exhibit that will greet NASCAR fans at all 36 NASCAR NEXTEL Cup Series events in 2004, it was announced by William R. Donaldson, Chairman and CEO of Interactive Motorsports and Entertainment Corp. (OTCBB:IMTS).
Six NASCAR Silicon Motor Speedway simulators will be installed inside two large mobile trailers, and fans will get an opportunity, courtesy of Nextel, to take part in a three-minute driving experience in either driver, passenger or spotter positions.
Perfect Line, Inc., a wholly-owned subsidiary of IMTS, owns and
operates the unique NASCAR Silicon Motor Speedway racing centers.
Other features within
The Nextel Experience include the NASCAR History Wall, Technology Pit, Media
Broadcast Stage and Photo Opportunity.
"Thanks to Nextel, NASCAR fans and
industry colleagues will have an opportunity to experience our proprietary
motion-based technology, and the thrill of virtually driving a NASCAR NEXTEL Cup
Series race car on the most popular race tracks in
America," said
Donaldson.
Perfect Line's NASCAR Silicon Motor
Speedway racing centers are the largest chain of officially-licensed,
NASCAR-branded interactive entertainment stores in the world, and offers its
customers the most popular NASCAR merchandise available. Perfect Line has
integrated proprietary racing simulator technology with an exclusive NASCAR
license for location-based entertainment and licenses for popular NASCAR tracks
and teams.
The National Association for Stock
Car Auto Racing, NASCAR, is the sanctioning body for one of
America's
premier sports. With 75 million fans spread throughout the
U.S. and ranking
second among sports on television and third in licensed product sales, NASCAR
has catapulted into the American mainstream. The Passion and brand loyalty of
NASCAR fans have attracted many of the best-known brands in
America: more
Fortune 500 companies are involved in NASCAR than any other sport. Based in
Daytona Beach,
Fla, with offices in
Charlotte, New
York and Los
Angeles, NASCAR sanctions 1,800 races at 120 tracks in 38
states.
For more information on
IMTS, visit www.SMSonline.com
Forward-looking statements
Except for historical information
contained herein, the statements in this Press Release are forward-looking
statements that are made pursuant to the Safe Harbor Provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements, and the
business prospects of Interactive Motorsports and Entertainment Corporation, are
subject to a number of risks and uncertainties that may cause the Company's
actual results in future periods to differ materially from the forward-looking
statements. These risks and uncertainties include, among other things, the
outlook of the economy and the effect on future revenues, access to and cost of
capital, uncertainty of new product development, competition, and dependencies
on updated technology and licenses and leases
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