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iN DEMAND Networks and NASCAR Announce 2004 Season of 'NASCAR IN CAR' Digital Cable
Free Preview During Daytona 500, February 15, 2004
NASCAR IN CAR, television's first enhanced multi-channel digital sports package, begins its second full season with a Free Preview of the Daytona 500 on February 15, 2004. The innovative package, available only on digital cable, captured the 2003 Emmy(R) Award for Outstanding Achievement in Interactive Television and features technology that lets viewers switch from car to car with their digital cable remote, and allows them to feel the rush, adrenaline and power of NASCAR racing from the driver's seat.
Rusty Wallace, former NASCAR Winston Cup Series champion with 50 career wins, returns for his second year as the spokesman for the digital cable package. Wallace will drive the No. 2 Miller Lite Dodge for Penske Racing South during the 2004 NASCAR NEXTEL Cup Season.
NASCAR IN CAR offers seven channels of flag-to-flag in-car
camera coverage featuring live team audio communications and real-time in-car
data displayed on virtual dashboards. The package features three cameras in each
of the seven cars - one facing out the front of the car, one facing out the rear
and one inside the car capable of rotating 360 degrees.
"NASCAR IN CAR is the ultimate 'inside access' for race fans.
They see and hear everything from our perspective right as it happens," said
Wallace. "Just about anyone who's driven a car wonders what it's like on the
track. Well, this package lets them experience it all from seven different
drivers."
Stated Gregg Rothberg, iN DEMAND's vice president of marketing and promotion:
"We've experienced good subscriber growth and positive fan feedback since the
package was first introduced in mid-2002. Combine that with last year's critical
media acclaim that NASCAR IN CAR received, as well as increased cable operator
interest, and we believe this programming package is a valuable asset in the
continued growth of digital cable."
"NASCAR IN CAR gives our fans more choice and control, and it
creates additional exposure for our drivers, teams and tracks," said Jeffrey
Pollack, managing director of broadcasting and new media for NASCAR Digital
Entertainment and co-executive producer of NASCAR IN CAR. "It's state-of-the-art
and an Emmy-winner,and there's nothing like it on television."
The full season subscription features 36 NASCAR NEXTEL Cup
Series points races for a suggested retail price of $129. Customers who order by
February 22nd will save $30 and get the package for an early-bird price of $99.
In a special free preview promotion during the Daytona 500 on
February 15, NASCAR fans will have a chance to be Wallace's guest at the world
premiere of NASCAR 3D: The IMAX Experience. A code will be shown during the race
on all seven channels of NASCAR IN CAR. Viewers can then log on to www.goincar.com and enter the code to be included in the drawing to be Wallace's guest.
One winner will be chosen by random selection. www.goincar.com also features an online demo of the package, subscription information, a
season schedule, promotional information, FAQ's and much more.
Additionally, fans who purchase the package between February 23
and June 30, 2004, can receive a free "NASCAR Winston Cup 2003 -Year in Review"
DVD. Subscribers should visit www.goincar.com for details.
NASCAR IN CAR was developed by NASCAR Digital Entertainment and
iN DEMAND, in conjunction with NASCAR's broadcast partners to complement
NASCAR's live event coverage on FOX, FX, NBC, and TNT.
OpenTV, one of the world's leading interactive television
companies, produces the NASCAR IN CAR package each week while NASCAR Digital
Entertainment and iN DEMAND serve as executive producers, with Pollack and Rob
Jacobson, iN DEMAND's chief operating officer, serving as co-executive
producers. OpenTV (www.opentv.com) provides a comprehensive suite of
technology, content, games, tools, applications, and professional services that
enables cable and satellite network operators to provide interactive television
services in over 70 countries. For more information, please visit www.opentv.com.
On each channel of the package, Sportvision, a leader in sports
media technology, provides real-time virtual dashboard with gauges and
information including the driver's name, car position, miles-per-hour, and
tachometer. Each in-car camera channel also includes a mix of ambient car sounds
and team communications. In-car cameras are provided by Broadcast Sports
Technologies, a leader in microwave transmission and custom remote controlled
miniature camera systems.
iN DEMAND Networks, the world's leading PPV and VOD provider,
delivers television premieres of the best movies, championship boxing,
mega-event wrestling, professional and college sports, plus original
entertainment. iN DEMAND's 60-channel digital lineup also offers MLB EXTRA
INNINGS, NBA LEAGUE PASS, NHL CENTER ICE, ESPN GAMEPLAN, ESPN FULL COURT and MLS
SHOOTOUT. iN DEMAND also owns and operates two 24-hour linear high definition
television channels, INHD and INHD2. The company's shareholders are Comcast iN
DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner
Entertainment - Advance/Newhouse Partnership. Further information about the
company can be found at www.indemand.com.
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