iN DEMAND Networks and NASCAR Announce 2004 Season of 'NASCAR IN CAR' Digital Cable
Free Preview During Daytona 500, February 15, 2004

NASCAR IN CAR, television's first enhanced multi-channel digital sports package, begins its second full season with a Free Preview of the Daytona 500 on February 15, 2004. The innovative package, available only on digital cable, captured the 2003 Emmy(R) Award for Outstanding Achievement in Interactive Television and features technology that lets viewers switch from car to car with their digital cable remote, and allows them to feel the rush, adrenaline and power of NASCAR racing from the driver's seat.

Rusty Wallace, former NASCAR Winston Cup Series champion with 50 career wins, returns for his second year as the spokesman for the digital cable package. Wallace will drive the No. 2 Miller Lite Dodge for Penske Racing South during the 2004 NASCAR NEXTEL Cup Season.

Dale Earnhardt Jr. 'defends' his title after winning in 2003  Friday the 13th will be the start of a "lucky" season for one NASCAR Nextel Cup driver - not on the track, but online as the 2004 Grands!(R) Biscuits NMPA NASCAR Most Popular Driver Award officially opens at www.mostpopulardriver.com.

Once again this year, racing fans can log onto the site and vote for their favorite driver. More than 40 eligible driver names are listed, with bios and team information. At the end of the season, the driver with the most fan votes will be deemed most popular. Since Pillsbury(R) Grands! Biscuits began sponsorship of the award for the 2002 season, fans have cast more than 6.3 million votes in one of NASCAR's oldest and most coveted awards.

Dale Earnhardt Jr. won the 2003 award, taking a majority of the 3 million votes cast last year at www.mostpopulardriver.com.

Top 20 Most Researched Vehicles on KBB.COM and What They Are Selling For
Kelley Blue Book Reports New Car Blue Book Values for Shopper's Most Wanted

IRVINE, Calif., Feb. 9  2004 Kelley Blue Book's kbb.com is the No. 1 online vehicle information resource among car-buyers.  While mostconsumers visit kbb.com the for trade-in values, Kelley Blue also offers transaction prices and information on new vehicles.  Here are kbb.com's most
researched new vehicles and what they are actually selling for:

     No.      Make              Model            New Car Blue Book Value
     1        Honda             Accord           LX $19,697
     2        Honda             Civic              LX $16,024
     3        Toyota            Camry            SE $19,700
     4        Toyota            Sienna            LE $24,800
     5        Honda             Pilot               LX $27,500
     6        Nissan             Altima             SL $22,676
     7        Toyota            Highlander       V6 $24,059
     8        Toyota            4Runner          Sport V6 2WD $26,878
     9        Toyota            Corolla            S $14,949
    10       Honda             Odyssey         EX V6 $26,632

The No. 18 Interstate Batteries Chevrolet, driven by Bobby Labonte  will sport a special paint scheme featuring the movie The Passion of The Christ at the Daytona 500 on Feb. 15.  The movie, produced and directed by Mel Gibson, is a vivid depiction of the last 12 hours of Jesus Christ’s life.  It opens in theaters on Ash Wednesday, Feb. 25.  Gibson has starred in movies such as Lethal Weapon and The Patriot and won two Oscars for his production and direction of Braveheart.  James Caviezel, the actor who plays Jesus, will attend the Daytona 500 as a guest of Interstate Batteries Chairman Norm Miller.

“This outstanding movie factually portrays the most important 12 hours in history,” said Miller.  “We are privileged to be a part of its promotion to the world.  Besides that, it may well be the number one box office attraction of the year.  I certainly hope so!”

SIRIUS Satellite Radio available as a dealer-installed option in Mazda vehicles

SIRIUS Satellite Radio known for delivering the very best in commercial-free music and premium sports programming to cars and homes across the country, announced that SIRIUS is expected to be available as a dealer-installed option in the following schedule of Mazda vehicles:

·       Mazda Tribute—spring 2004

·       Mazda MPV—spring 2004

·       Miata—spring 2004

·       RX-8 -- summer 2004

·       MAZDA3 -- fall 2004

·       MAZDA6 -- fall 2004

All of these Mazda vehicles will have factory-equipped radios that display artist, song title and category when playing SIRIUS.